Hello, I'm
Shiraz Nisar

I'm a Freelance Web Analytics & Conversion Tracking Pro

I support businesses in building complete and reliable tracking systems using Google Tag Manager, GA4, and Looker Studio.
My focus is on delivering clean, accurate, and insight-driven data that helps improve marketing performance and decision-making.From setup and audits to optimization and reporting, I ensure your tracking infrastructure works seamlessly and delivers results you can trust.

⭐ Importance of Server-Side Tracking (SST)Server-Side Tracking is becoming essential for modern digital analytics and advertising. Here’s why it matters:🔒 1. Better Data Accuracy & ReliabilityBrowser restrictions, blockers, and privacy tools often block client-side scripts.Server-side tracking sends data from your server, so it’s less likely to be blocked, resulting in more accurate conversions, events, and audiences.🚀 2. Faster Website PerformanceFewer scripts loaded on the browser = faster page speed.SST reduces heavy tracking tags on the website, improving Core Web Vitals and user experience.📈 3. Improved Conversion Tracking (GA4, Meta, Google Ads)Delivers more stable and consistent conversion data.Increases Google Ads & Meta Ads optimization, leading to better ROAS and campaign performance.🛡️ 4. Stronger Privacy & ComplianceHelps comply with GDPR, CCPA, and modern privacy laws.Since data first arrives on your server, you can anonymize, clean, or filter data before forwarding it to platforms.🔑 5. Data Ownership & ControlYou decide what you send, what you store, and who receives the data.Allows deeper customization and event processing.💰 6. Reduced Ad CostsMore accurate conversion data = better optimization.Platforms like Meta Ads prioritize server-side signals (Conversions API), lowering CPA.🔄 7. Works Even with Cookie RestrictionsHelps maintain tracking when:Cookies expire quicklyUsers block cookiesBrowsers restrict scripts (Safari, Firefox)⭐ 8. Long-Term Future of TrackingBrowsers are phasing out third-party cookies.Server-side tracking is the future-proof tracking solution brands and advertisers are moving to.

I recently finished a complete GA4 and Meta Pixel setup for an eCommerce website.The objective wasn’t simply to add tracking.
It was to create a measurement framework that accurately reflects how customers move through the purchase journey.GA4 events configured:➜ pageview
➜ viewitem
➜ addtocart
➜ viewcart
➜ begincheckout
➜ purchaseEvery event was tied to an actual user interaction.
Product details, pricing, currency, and quantities were sent via the dataLayer, ensuring precise funnels, revenue reporting, and attribution.Meta Pixel events implemented:➜ PageView
➜ ViewContent
➜ AddToCart
➜ InitiateCheckout
➜ PurchaseMeta Pixel tracking was synchronized with GA4 events, so both advertising and analytics platforms reflect the same user behavior, not conflicting data.Why this is important:➥ Ad platforms learn from real conversion signals
➥ GA4 reveals true funnel drop-offs
➥ Remarketing audiences remain accurate
➥ ROAS becomes dependable